More than 1 billion people worldwide lack access to safe drinking water and about 2.4 billion people lack access to proper sanitation, almost all of them in the developing world, including India. Almost a third of the world's population live in water stressed areas worldwide. This figure is expected to rise to two-thirds of the population by 2025. (http://www.bharatbook.com/detail.asp?id=152330&rt=India-W ...)
With the increasing number of people are becoming aware of the risks of drinking contaminated water, the demand for water purifiers increase rapidly. In recent years, Indian water purifier industry has witnessed an exponential growth of 22% CAGR. The sales of the Community industry grew dramatically during FY ' 09 water purifier in comparison with previous fiscals due to the demand for improvement and expansion of production capacity. The industry saw high growth of 17% rate during FY ' 08 as a result of the increasing awareness for safe drinking water. The UV-segment, which constitutes more than 55% of the industry and a central area for water purifier manufacturers, as a result of the higher margins that it offers, is expected to continue its rapid growth. According to research, Indian Water Purifier industry will continue its growth and is expected to witness a sales growth of over 22% CAGR over the period between FY ' 11 and FY ' 14.
A research survey on 10 major cities in India with 600 users of water purifier to understand the size of the market, growth drivers, problems and buying behavior patterns. The cities covered with poll were, Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Pune and Bhopal.
The Indian market has huge potential that more from the fact shows that global majors such as Philips and Hindustan Lever have stepped in and are looking to increase their share of the market. The three main players are today Eureka Forbes, KENT RO and Ion Exchange (zero B). In the coming years, we are likely to see others entering the fray.
"India Water Purifier market forecast & opportunities 2014" discusses the following possibilities in Indian water purifier industry:
* Water Purifier industry production by Segment
* Sales of the Community industry
* Size & market growth
* Drivers & challenges
* On-going market trends
* Competitive landscape
"India Water Purifier market forecast & opportunities 2014" gives a detailed and unbiased unbiased view on the Water Purifier-market in India. This report help readers to the current trends in the industry and expected expected growth in the next few years or the future, as a result of depending on changing industry dynamics to identify in the coming years. The report will help industry consultants, water purifier companies and other stakeholders according to their market-centric strategies previous and expected future trends in the future.
For more information please visit: http://www.bharatbook.com/detail.asp?id=152330&rt=India-Water-Purifier-Market-Outlook-2014.html
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